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Boosting employee morale with environmental graphics - a win/win for companies


In today's competitive corporate landscape, employee morale and retention have become increasingly important.

High morale is a critical factor in determining employee turnover, as it directly impacts job satisfaction, engagement and overall well-being. In turn, high morale can lead to increased loyalty and commitment to the company, while low morale can result in disengagement, absenteeism and an increased likelihood that employees will look elsewhere.

Let's examine some relevant statistics that demonstrate the relationship between employee morale and turnover.

  • Gallup study on employee engagement

According to a Gallup study, organizations with high employee engagement experience 24% lower turnover in high-turnover industries and 59% lower turnover in low-turnover industries. Engaged employees are more likely to be satisfied with their work and committed to their organization, resulting in lower turnover rates.

  • Willis Towers Watson Global Workforce Study

This study found that organizations with high levels of employee engagement have a 65% lower turnover rate compared to those with low engagement. Furthermore, it revealed that businesses with high engagement levels have a 3-year revenue growth rate that is 2.3 times higher than those with low engagement levels.

  • American Psychological Association (APA) study

This research found that employees who feel valued are more likely to report better physical and mental health, higher levels of engagement, satisfaction, and motivation. This translates into lower turnover rates, as employees who feel valued are less likely to seek opportunities elsewhere.

  • SHRM's Human Capital Benchmarking Report

According to the Society for Human Resource Management (SHRM), a 1% increase in employee morale leads to a 0.5% decrease in employee turnover. This highlights the

importance of investing in employee morale and engagement to reduce turnover rates.

So how can you leverage these statistics? One often overlooked way is through environmental graphics, which can transform bland office spaces into inspiring and engaging work environments.

Environmental Graphics: More Than Just Decoration

Adding custom wall decor and adhesive floor graphics can make a difference in the workplace and actually reduce turnover. Effective design elements can:

  • Inspire creativity: Integrating well-designed visuals can spark creativity and innovation among employees. For example, a tech company might incorporate graphics depicting famous inventors, while a design firm might showcase striking artwork to fuel imagination.

  • Promote company values: Custom wall decor can display a company's mission and core values, serving as a daily reminder for employees and fostering a sense of purpose and unity.

  • Celebrate achievements: Highlighting company milestones, employee accomplishments, or industry awards can help employees feel valued and motivated to contribute to the company's ongoing success.

Real-Life Examples of Improved Morale through Environmental Graphics

  • Google: Known for its quirky and playful offices, Google has long embraced the power of environmental graphics. From thematic meeting rooms to colorful murals, the tech giant creates an atmosphere that fosters creativity and collaboration.

  • Facebook: With its vibrant, open-concept office spaces, Facebook uses wall graphics and murals to inspire employees and reinforce company values. This approach has helped Facebook maintain a strong company culture and low turnover rate.

Tips for Implementing Environmental Graphics in the Workplace

  • Involve employees in the design process: Soliciting input from employees not only ensures that the final product resonates with them but also fosters a sense of ownership and pride in the work environment.

  • Keep it fresh: Periodically updating graphics can help maintain excitement and engagement. Consider rotating artwork or featuring employee-submitted designs.

  • Don't forget the floors: Adhesive floor graphics can add an unexpected touch of fun and creativity, such as wayfinding designs or company slogans.

Whether you have one location or many, Franklin Imaging can help you plan, print, execute and install graphics with the impact you need. Interested in discussing a project or simply exploring options? Just send a quick, no-obligation email to inquiry@franklinimaging.com, and we can set up a conference call or a meeting at our office or yours.


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